Press Release & Op-Ed Review

Apply solid copy fundamentals throughout: headline, tone, and proof-framing standards. This skill's specialty is the PR workflow: web competitive benchmark and a full rewrite.

Review press releases (communiques de presse), op-eds (tribunes), and media-facing professional texts. Produce a structured critique, score the content, benchmark against comparable publications, and deliver a rewritten version.

Input handling

Two input modes:

Mode 1: File path provided

• Read the .md file
• Append all output as a new ## Revue PR section at the end of the document
• Do NOT modify the original text above

Mode 2: Raw text (copy-paste)

• Create a new file: YYYY-MM-DD - PR Review - {short title}.md in the working directory
• Include the original text under ## Texte original
• Add the review below

Review workflow

Step 1: Context extraction

Before anything, identify and state:

• Type: press release (CP), op-ed (tribune), announcement, product launch, partnership, etc.
• Issuer: who is publishing this (company, person, org)
• Target audience: journalists, industry analysts, general public, B2B
• Core message: the single sentence this text wants to land
• 5W+H check: Who, What, When, Where, Why, How — flag any missing

Step 2: Critique

Two sections, no fluff:

Strengths (2-4 bullet points)

• What works, what's effective, what a journalist would pick up
• Cite specific passages

Weaknesses (2-4 bullet points)

• What's vague, generic, or AI-sounding
• Missing data, unsupported claims, buried lede
• Structural issues (inverted pyramid violated, no hook, weak headline)
• Cite specific passages

Step 3: Attractiveness scoring

Score each dimension from 1 to 5. Display as a table.

Dimension	Score	Comment
Headline	/5	Does it grab attention? Would a journalist click?
News value	/5	Is there actual news here? Timeliness, impact, novelty
Data density	/5	Concrete numbers, facts, quotes vs. vague claims
Readability	/5	Can a non-expert follow? Is the structure logical?
Quotability	/5	Are there ready-made quotes a journalist would use?
Overall	/5	Would this get picked up by press?

Step 4: Competitive benchmark

Use WebSearch to find:

• 2-3 recent press releases on the same topic or from competitors
• Current news coverage of the subject area
• What angle journalists are currently taking on this topic

Summarize findings in 5-10 lines:

• What others are saying on this topic
• What angle is overused vs. underexplored
• How this CP positions itself relative to the current conversation

Step 5: Rewritten version

Produce a complete rewrite applying:

• Inverted pyramid: most newsworthy info first
• Strong headline: factual, specific, no corporate jargon
• Dense lead: answer 5W+H in the first paragraph
• Data over adjectives: replace "significant growth" with "42% growth"
• Quotable pull quote: one strong quote from a spokesperson, written to be copy-pasted by journalists
• Boilerplate: clean company description at the end

Step 6: Diff summary

3-5 short annotations explaining the most impactful changes between original and rewrite, tied to specific improvements.

Style rules

Never do this

• Em dashes or en dashes
• "Leader de...", "solution innovante", "fort de son expertise"
• "Nous sommes fiers de...", "Nous avons le plaisir de..."
• "Dans un monde en constante evolution..."
• Any sentence that contains zero information
• Corporate buzzword bingo: "synergie", "disruption", "paradigme", "ecosysteme"

Always do this

• Write like a sharp communications director, not like an AI
• French output (unless the original is in English)
• Numbers and data wherever possible
• Short paragraphs (3-4 lines max)
• Active voice
• If information is missing and would strengthen the CP, flag it explicitly as "[A COMPLETER: ...]"